Google Merchant Center - Introduction

What is Google Merchant Center?

Google Merchant Center is a tool which helps you upload your product listings to be used for Google Product Search, Google Product Ads, and Google Commerce Search.

What is Google Product Search?

Google Product Search allows shoppers to quickly and easily find your product listings on Google. As a seller, Google Product Search offers you the following advantages:

Attract more potential buyers. Google Product Search helps you to reach shoppers while they are searching for items to buy on Google.
Submit your product listings for free. Google Product Search is a free service to sellers.
Control your product information. With Google Product Search, you can maintain the accuracy and freshness of your product information, so your customers find the relevant, current items they're looking for.
Google Product Search is currently available in the U.S., U.K., and Germany.