New Feature - One Page Checkout Form - UPDATED 5/22/2012

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83 comments

  • 405media

    Babyface, can't you simply word it "By placing this order you agree to..." many corporate sites no longer have any sort of agree check box as its implied in their terms and conditions of use.

  • 405media

    I get at least 30% abandoned orders, but I follow up each with a call - many say they could not checkout with paypal because this or that error - thus I process manually over the phone... so this must be addressed to increase conversions... it should be seamless and invisible for the most part.

  • Traci Tran

    THANK YOU TIM FOR THE "I AGREE"!! SOOOO HAPPY HERE! :)

  • 405media

    Tim, Highwire already has a Terms page built in, and I've already made custom pages for return policy, privacy policy etc... so why make us type it again, allow to specify an existing page.

  • Tomas

    The  reason is that terms on the checkout does not allow HTML unlike the regular terms page  which allows all kinds of formatting. Stripping HTML is not very effective and leads to a lot of inconsistencies.  There's also an additional "Return Policy" which is unique. It's a 2 second copy and paste operation and that type of content should change frequently so I don't seen any valid concern.

  • Traci Tran

    405 Media - No. The only way you are protected is if the buyer acknowledges the terms by clicking an "I Agree" button. It's their signature on the sale contract, plain and simple.  We are a skin care company, so our liabilities are more than someone who sells paper or socks. Paper can't harm you, but if you eat sunscreen or retinol cream, it may make you sick. As silly as it is, we have to have a lot of disclaimers - such as, the buyer agrees that products purchased from our site are not intended to be eaten, and if they do eat it, then we are not liable. Welcome to my world. : )

  • Tomas

    If you are having abandoned / unpaid PayPal orders, it's not because of the icons.

    This means that your buyers are actually clicking the the last part of the Highwire checkout and then being redirected to PayPal. They choosing to not pay once they arrive on PayPal's site.  They are not abandoning the order at any point during the Highwire checkout process.

    I don't have any exact numbers, but I can tell you for certain that store owners that accept credit cards directly on the checkout have better conversion rates. If you are losing thousands in a few days due to PayPal abandonment, isn't $20-$30/mo extra for a credit card gateway worth it?

  • Becky Bayless

    Tomas - If I lost thousands in abandoned carts, I would already be paying $30+ a month for a gateway. I lose the occasional $50-$100. Is there a reason why Highwire doesn't allow PayPal Advanced?

  • 405media

    I agree, seems PayPal advanced is perfect for all of us, please add the ability to use that.  

  • 405media

    Single page Checkout not working.... Just went thru the entire process with a customer calling to confirm.. To not take up space here, I'll open a support ticket, please address immediately

  • 405media

    Tomas, as far as the single page goes, simply change just like the multi page goes with paypal... attached screenshot of it... shows the cards, and shows account not required.. perfect

    (followup with single page problem, switched back to multi page and customer could then process order)




    Screen Shot 2012-05-23 at 8.44.06 AM.png
  • Traci Tran

    I was wondering... because I haven't sold a single thing since I changed to the single page checkout. I just switched back to multi for now. 

    I also agree with 405 - his screen shot. Needs to have the cards also shown, and "no account required" - both are very important. 

  • Tim

    405media - The single page checkout was down for a short time today but it has been resolved. 

     

  • girlshorseclothes

    Tomas - If I lost thousands in abandoned carts, I would already be paying $30+ a month for a gateway.

    I'm sure he was referring to WizardPatch.

  • girlshorseclothes

    How do people see that they have had an abandoned cart?    I suspect it can be determined with the info in Google Analytics, but I'm not sure how to go about it.     Thanks for any help.

  • girlshorseclothes

    Just an FYI --- Propay is also right around 5$ a month (paid annually).     They do NOT do pro-rated refunds, though.  It is annual (after a year,  you can go month to month at a higher rate).

    Paypal Advance sounds like a great new option.   I had never heard of it until Caroline mentioned it above. 

  • Cindy Chan

    FYI Tomas we have a Chinese Mainland paypal which is why we cannot get Paypal Pro (enquired late last year) or Paypal Advance (enquired yesterday). Im sure that we are a minority of the highwire users but i just thought to mention this fact just so you know that not all of highwires options provided are suitable for everyone.

    We have reverted back to the two page checkout until all other options have been explored. Obviously having both credit card merchant facility and Paypal is best. Seems from what we have found, that having just either one on its own may mean loosing a few sales i guess.

  • Brian Moseley

    I agree with 405media: I have definitely had some customers call and say that they didn't know they could pay online with a credit card since I switched to the new one-page checkout.  Something should be done to make it clear to customers that they don't have to have a PayPal account to pay with a credit card online.  At the same time, it doesn't make sense for my business to pay more money for a second credit card gateway when we already have one that works: PayPal.   I'll just use the multi-screen checkout until a solution can be found.

  • Becky Bayless

    For girlshorseclothes - How do people see that they have had an abandoned cart?    I suspect it can be determined with the info in Google Analytics, but I'm not sure how to go about it.     Thanks for any help.

    Abandoned cart orders show up as orders in Highwire that are unpaid. Note: You will not receive an email from Highwire notifying you of the order. Emails are only sent when an order is paid. So, you will need to open Highwire to see abandoned cart orders.

  • girlshorseclothes

    Thanks, Shakes.

    That is not what I thought people meant by Abandoned cart.    (I thought it meant the person has things in their cart and then decides to leave rather than to enter their address and stuff for checkout)

    I did used to get a bunch of the unpaid orders you mention, before I started using Propay.     I suspect that something "goes wrong" once they get to paypal...   Maybe they cannot remember what their account is, or maybe they realize they do not want to make one (I know that they do not need to have one nor make one, nor use one if they do have one, but  plenty of people don't know that).    

    I figure it also gives more time for someone to change their mind OR for them to simply get distracted and have to leave their computer... and then everything has timed out when they get back.   It's just the nature of retail that many people will not come back.  NOT because they are mad,  just because the buying impulse has gone and they decide they can do without, or they decide to do a little more shopping around for something to fit what they want/need.

  • littleonlinestore

    Exactly, "abandoned cart" means someone placed something in their cart, but never went through checkout. If they placed the order, but it's unpaid, it's called an "unpaid order".

    To be honest with y'all, I am sticking with the whole 2 page checkout. I very rarely get orders that are unpaid. If you are getting a lot of unpaid orders, it's because you don't accept credit cards and most people this that's unprofessional. My Greg gets away with it, because he sells used car parts, and people are shocked at how nice his store is (I mean from a junkyard point of view). Going from two pages to one page without custom CSS is so not worth it. Why shock your buyers and make it seem like they are going to another site? To me, a one page stock checkout is a huge downgrade from a 2 page custom checkout.

    As stated, Propay is less than $70 a year plus transaction fees similar to Paypal. No, i wouldn't pay $30 a month plus transaction fees either. That's just too much.

  • littleonlinestore

    BTW, mostly all of my orders are through Propay. If you're a serious seller, you better get some type of credit card processing. Asking people to use Paypal without an account is IMO unprofessional. If they don't have a Paypal account, it's because they don't want to deal with Paypal period. If so many people love Paypal, than how come so many are more willing to put their cc info on my site than go through Paypal. People would rather give a store whom they don't know their cc info rather than Paypal. That says a lot.

  • Joe Friday

    Folks,

    Our experience is that when we have the Paypal logo on the checkout page, we get a lot more abandoned shopping carts. 

    We did figure out why this is happening.  Your customer came to your website for a product.  When they see the Paypal logo, your customer automatically thinks, "eBay" and your customer will go to eBay to see if they can find the product for less.  That's how you lose 'em.  You put that eBay thought into your customers brain and you just lost the sale at the cash register.

    Get rid of those Paypal logos on your website and on your checkout page!  Stripes is one way to do just that without having to pay $30 a month..

    Joe

  • littleonlinestore

    Serious? So we should remove the Paypal Express and the regular checkout? I might just do this to see what happens. What about people like me that hate to enter their cc info on sites?

  • littleonlinestore

    Does the same hold for Amazon and Google? I don't care really, I disabled everything other than credit card and money order....lol Sales are slow enough now to have some fun and try it out.

    Now that you said that though, it makes sense. I've even done that. Normally, I just goto eBay first anyways, but if I don't and they take Paypal, it will always trigger me to check eBay.

  • Cindy Chan

    Once again we miss out..... propay and stripe dont service outside the US. Not even Australia :(((((

  • Becky Bayless

    littleonlinestore - I love reading your comments.

    I read the Stripe information and re-read ProPay's options. I even went back to the ECommerceBytes user survey from earlier this year regarding gateways. I have thoroughly reconsidered all options. There is serious value to having another partner, should things unexpectedly go awry. But, PayPal Advanced is still a better solution for me at this time. There are several factors affecting this choice. One of the main reasons is a need to simplify my life. I would rather have all transactions go into one account, than worry about constantly transferring money between multiple accounts in an effort to manage expenses. Maybe I am being shortsighted. Maybe 6 months from now, I will feel completely different. But, for the moment, I would like to know whether or not Highwire intends to add that capability to their payment options.

  • littleonlinestore

    Well, if you don't take any other forms of payment, Paypal Advance would be the way to go. Plus, it would be good for my Greg where most of his customers have already been to eBay...lol The only other problem I could see would be on custom checkout pages where it might not blend in well. I know my Greg does like to go through Paypal, because there is that seller protection policy versus a regular cc processor.

    I just have to be very careful. As it is, my store with the black background doesn't look very professional. Then, if the checkout doesn't look professional, I am going to lose buyers for sure.

    Glad you like my posts, most just find me annoying.

  • Cindy Chan

    May i ask because quite frankly curiosity gets me everytime.. , with stripe as a payment option.....whats a "secrect" key, ? sorry in advance if thats a stupid question...Ive attached a small screen shot of the highwire payment settings page....




    secrect_key.jpg
  • Joe Friday

    wizardpatch,

    When you sign up for stripe they will give you two secret codes.  You enter those into the highwire system when you set up the payments on the payment page.  All you have to do is enter those two keys and highwire automatically configures you  to accept credit cards via stripe.

     

    Joe

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