Facebook Now Requires you to have a Business or Fan Page in order to create a shop tab. If you don't have a Business, Fan, or Product page, you can create one at http://www.facebook.com/pages/create.php
Step 1: Create a Business Or Fan Page (If you don't have one already)
Step 2: Grant access to the Highwire Social Store application
Visit the Facebook settings page in your Highwire admin from the Channels/ Sell on Facebook menu option. (or click here.)
You will need to grant access to Highwire to portions of your Facebook account so we can retreive your Page list and details.
Step 3: Select the page which you wish to connect with your Highwire store
In this step, just select the page you would like to associate with your Highwire account. Once you click it will automatically be added to your associated pages and the application will be added as a tab to your page.
You are now ready to start using your Highwire Social Store application!